Search Insights for Textbooks

At my new job, we are in the business of Textbooks. We sell, buy and rent textbooks, and it’s been a pretty exciting first few weeks. While doing research about what people are interested in, I found a tool I haven’t used before – Google Insights for Search. Combined with the AdWords keyword research tool, this is a great resource for finding out what your customers are interested in. For instance, here’s a pretty graph about interest in renting college textbooks:

And here’s one about interest in selling textbooks. Predictably, more generic terms yield higher interest:

I will likely be posting more about research with regard to search in the future.

Posted Tuesday, May 3rd, 2011 under Search.

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